At Mobile World Congress 2025, companies like Samsung, Xiaomi, and Telefónica will also play a key role, revealing devices, services, and strategic alliances that will shape the direction of the industry in the coming months. With the rise of generative artificial intelligence, automation, and increasing integration between hardware and AI, MWC 2025 becomes a showcase for products, but also a window into the future of mobile technology and global connectivity.
As part of the announcement made at the event, HONOR presented its ambitious HONOR ALPHA PLAN program, a strategy aimed at positioning the brand not only as a leader in technological innovation but also as one of the three leading companies in the industry to offer extended coverage of updates for its mobile devices. This commitment reinforces HONOR's focus on a consumer-centered approach, placing the needs of its users at the forefront of its product strategy.
The plan, composed of three phases, details key actions to build a connected and collaborative future, inviting other industry players to co-create an open ecosystem focused on innovation and shared value. This approach extends the useful life of devices, helping to reduce electronic waste in line with sustainability goals, ensuring that users enjoy secure and up-to-date devices with the latest in artificial intelligence, enhancing their performance throughout the entire product lifecycle.
HONOR aims not only to consolidate its global presence but also to inspire the rest of the industry to adopt similar initiatives, fostering a safer, more sustainable, and innovative ecosystem for all users. One of the most anticipated announcements is the presentation of HONOR's AI Agent solution, a revolutionary technology that promises to redefine the way we interact with our mobile devices.
At MWC 2025, the brand bets on a more ambitious vision, which includes a technological roadmap designed to extend this innovation globally. In addition to AI, the event will serve as a platform to showcase advancements in 5G and 6G connectivity, IoT solutions, foldable devices, and new proposals in cybersecurity.
HONOR's AI Agent is an advanced system capable of managing complex tasks, learning from user routines, and collaborating in real time with other AI agents within a smart ecosystem. This advancement is a direct evolution of what was presented at IFA 2024, where the company showcased its first AI Agent with integrated AI in the device and an open ecosystem approach. The HONOR Magic7 Pro will be the first model to benefit from this coverage.
James Li, CEO of HONOR, mentioned that the HONOR ALPHA PLAN reflects the company's future vision of providing devices and services that not only meet user expectations but exceed them. In addition to updates, this plan guarantees seven years of Android OS updates and security patches for the HONOR Magic Series, which includes both its flagship smartphone and its foldable phone. This long-term commitment to updates ensures that customers can enjoy the best technology, with security and high performance, for a longer time.
At MWC 2025, leading brands such as Samsung, Xiaomi, ZTE, MaOrange, Telefónica, and HONOR are presenting key innovations in artificial intelligence. HONOR's AI Agent is one of the most anticipated developments, promising to revolutionize interaction with mobile devices. The announcement of an investment exceeding 10 billion dollars by HONOR marks a new milestone at the event, consolidating it as the most relevant showcase for the technology and telecommunications industry globally.
