Ford CEO Jim Farley, in meetings with the specialized press, mentioned that they have disassembled and analyzed BYD cars to understand their internal workings and the technology behind them. What surprised him the most was the Chinese company's access to LFP batteries, pointing out that by developing their own batteries, they are not paying margins.
Farley highlighted that BYD's electric propulsion systems could be more efficient, which represents an improvement opportunity for the Chinese company and a possibility for Ford. The concern of Western manufacturers has increased in response to BYD's rapid rise in the electric vehicle market, marking strong competition by offering advanced technology at competitive prices.
According to Farley, "we will just have to see how time affects them." BYD's good quality-price balance is considered a key factor in its success, comparing it to successful brands like MG and Dacia. Additionally, the renewal of the Atto 3 SUV from the Chinese brand is mentioned, with improvements in design, equipment, and battery charging time.
BYD's compact electric SUV, the Atto 3, has a 150 kW motor and a Blade Battery of 60.4 kWh with a range of 420 kilometers. Its price starts at €26,240, with brand campaigns and Moves III incentives. BYD's mass production capability at low cost allows it to offer vehicles below the international market average.
Ford, led by CEO Farley, is thoroughly examining BYD cars to understand the brand's success. Teams of engineers are dismantling and analyzing the Chinese vehicles in an attempt to discover their secrets. On the other hand, European mechanics in a Spanish scrapyard are scrutinizing a BYD Atto 3 model considering the technology and high-end details present in the vehicle.
