The Madrid audiovisual industry generates over 7.2 billion euros and supports more than 100,000 jobs, with a multiplier effect that produces an additional 2.1 euros for every euro of direct gross value added, according to a report by Afi released on Wednesday. As reported on Tuesday by The Core, Escuela Superior de Audiovisuales, the study "Economic Importance of the Audiovisual Sector in the Community of Madrid" places audiovisuals among the region's strategic drivers for its ability to boost the Madrid economy. The combined activity of the sector, which covers film and video production, television, post-production, animation, video games, and associated services, exceeds 7 billion euros, equivalent to 2.6% of Madrid's GDP. The report highlights that for every euro of direct gross value added generated by the audiovisual sector, the Madrid economy obtains an additional 2.1 euros, consolidating this multiplier effect as one of the largest in the regional economy. The audiovisual sector is gaining weight in the Community of Madrid Specialized training and a real professional environment are driving the arrival of new creative and technical profiles, consolidating Madrid's leadership and opening up stable opportunities for those looking to develop in this industry. Public aid The Community of Madrid allocated 9.55 million euros in direct aid to the sector between 2023 and 2024, an economic boost that benefited over 240 audiovisual productions and contributed to the creative and business dynamism of the ecosystem. The impact on employment reflects the same positive trend, with over 100,000 jobs depending directly or indirectly on this industry, solidifying Madrid's position as one of the most relevant audiovisual hubs in Europe. Tres Cantos, a hub for audiovisual talent driving the new streaming era As an active part of Madrid Content City, The Core offers specialized training connected to the real needs of the global market. For every 100 direct jobs in the sector, 238 additional jobs are generated, reflecting the tractor effect of audiovisuals on the rest of the Madrid economy, according to Afi's analysis. The study underscores the specialization of the productive fabric, where eight out of ten companies belong to film, video, and television activities, while the number of companies dedicated to the film industry doubled in the last decade. Growing demand This context has generated a growing demand for specialized profiles in areas such as advanced post-production, digital cinematography, sound design, animation, executive production, screenwriting, game development, and content creation for platforms. Spain, a protagonist of the audiovisual industry worldwide Raúl Berdonés* With revenues exceeding three trillion dollars and unstoppable expansion on streaming platforms, Europe and, in particular, Spain, are consolidating themselves as powers in content production. "The magnitude of the audiovisual multiplier effect shows that it is a strategic sector for Madrid. The City Council is boosting Madrid In Game with conventional game companies and others that bet on gamifying processes," said Mercedes Agüero, dean of The Core. The Core is considered the best audiovisual school in Spain according to the latest ranking by the Instituto Coordenadas de gobernanza y economía aplicada, and is part of Planeta Formación y Universidades, the international higher education network of Grupo Planeta. Its expansion requires highly qualified profiles capable of integrating into increasingly complex and digitalized processes," stated Mercedes Agüero, dean of The Core. Schools like The Core are orienting their training towards these new needs, working in environments directly linked to professional activity and the technological changes that are transforming the audiovisual industry. The report emphasizes that the weight of Madrid's audiovisual industry doubles the national average in terms of economic contribution and employment, confirming the region's specialization and the consolidation of a driving sector. The Valencian Community invests 9.5 million euros to attract the audiovisual industry EC Brands The economic boost, combined with the favorable climate, the variety of its locations, and the Alicante studios of Ciudad de la Luz, turn the region into an interesting destination for major shoots. Spillover effect Audiovisuals act as a tractor for other industries, from technology and creative services to logistics, tourism, and catering, reflecting its role as a strategic pillar for Madrid's competitiveness and international projection. The increase in production, the arrival of new operators, and the global demand for content are driving a scenario of opportunities that demands constant renewal of talent in the sector. Specialized training centers like The Core help future professionals to successfully integrate into a sector in continuous transformation, marked by technological innovation, digitalization, and increasing professionalization. And Madrid found its niche in the world of video games: more than 200 companies consolidate the sector Marta Nevot Nearly 30% of the entire Spanish market is concentrated in the region, and there are more than 6,500 professionals.
