At the Mastercard Innovation Forum, the role of innovations in payment systems was discussed. At the Mastercard Innovation Forum, which took place in Madrid, the role of innovations in the sphere of modern payment technologies was discussed. The Director of Mastercard Spain, Juan Pablo Vivas, noted that thanks to the development of technology, the share of cash payments is decreasing. Currently, 60% of payments are made without the use of cash, compared to 80% 16 years ago. Kim Martinez, Alvaro Carrillo, and Xavier Jermyn discussed how artificial intelligence influences the development of the tourism industry in Spain. Different payment methods were considered, from credit cards to cryptocurrency, with experts emphasizing the importance of understanding the interactions and applying these methods in various sectors of the economy. Thus, the data on clients, represented in the form of blockchain technology, can be linked to automobiles for more convenient use of the card for payment. As specialists note, it is important to utilize artificial intelligence responsibly, taking into account the risks associated with its application, such as the creation of fake videos. Experts also emphasized the significance of digitizing payments for small companies, simplifying the financial management process, and increasing consumer trust. Intellectual technologies and data processing methods become increasingly important in the financial sector, allowing not only the detection of fraudulent activities but also improving the client experience and increasing security levels. The forum highlighted how technologies enable solving tasks in real-time, optimizing payment processes, and ensuring transaction security. Digital innovation in the payment and finance sectors affects a broad range of industries, including tourism, transport, and ecology. Various innovations, from paying with the use of a car to the possibility of automatic refunds through environmental plastic bottle utilization, present only a small part of the technological capabilities that are actively integrated into everyday life and business. Against the backdrop of rapid development of artificial intelligence, digitization, and automation of payments, the tourism industry remains one of the key platforms for implementing new technologies. Forum experts pointed out the perspectives for using artificial intelligence and data analytics in the fight against fraud, optimizing payments, and improving customer service. Thus, digital innovations actively penetrate various sectors of the economy, changing payment methods, interactions with clients, and business management. The integration of technologies and artificial intelligence is becoming a key success factor for companies striving to meet the needs of modern consumers and remain competitive in the global market.
