The NovAria company presents at the Teatro Coliseum on Gran Vía in Madrid two classic operas, "Carmen" by Georges Bizet and "La Traviata" by Giuseppe Verdi, adapted to appeal to both opera enthusiasts and musical fans. With shortened durations of less than two and a half hours, these productions aim to bring the lyrical genre closer to a younger audience while maintaining the essence of the original works.
In an attempt to integrate opera into the cultural offerings of Madrid's Gran Vía, NovAria opts for innovative presentations that combine the traditional with the modern. The refined acoustics of the theaters in the area are perfectly suited for the performances of tenors, sopranos, and baritones, turning this avenue into a new epicenter for musicals and opera.
The presentation of the operas took place on the street, with a string quartet performing excerpts from the works to capture the attention of passersby. Under the direction of Adolfo Gassol Ventura, the importance of bringing opera to a wider audience was emphasized, with affordable prices allowing the participation of spectators from twelve years old and up.
The performances of "La Traviata" and "Carmen" take place at the Teatro Coliseum on specific dates, offering a complete experience that includes the participation of the orchestra on stage. The use of subtitles on screens and even on mobile devices in the original version or in English seeks to facilitate understanding and enjoyment of the works for all types of audiences, including those with hearing disabilities.
NovAria is committed to maintaining the purity of the original works with sets and costumes that respect the era in which they were written, offering a different proposal that seeks to educate and entertain the public less familiar with opera.