Spanish media have reported that FC Barcelona is taking a new step to enhance its financial resources off the pitch by signing major investment agreements in the United Arab Emirates, including Dubai and Abu Dhabi. This marks a new chapter in the club's brand investment in the luxury real estate and commercial services sector. Radio Catalunya has stated that the Spanish club is close to finalizing a major deal in Dubai. Barcelona is preparing to launch a massive project involving the construction of four skyscrapers bearing the club's name, alongside the opening of official stores and cafes under the Barcelona brand. KPMG has begun studying the deal to assess its financial and legal dimensions. The project aims to merge the club's architectural identity with its brand, ensuring that designs, colors, and the logo clearly reflect the spirit of Barcelona within the residential and commercial complexes, offering visitors and residents a unique experience directly linked to the Catalan club. The agreement also includes the creation of a luxury residential complex in Abu Dhabi under the Barcelona brand. The project's logo will be placed on the back of the team's jersey in local competitions starting from the next season, after an 11 million euro deposit was made to secure the deal. The club will continue to display a humanitarian logo in UEFA Champions League matches, in compliance with the regulations of the Union of European Football Associations. This investment expansion comes at a critical time, given the economic pressures Barcelona faces and its desire to diversify its income sources in line with Financial Fair Play rules, especially after the financial challenges the club has encountered in recent years. Reports indicate that the expected annual revenue from these agreements could exceed 10 million euros, ensuring the club a stable, long-term income. The radio also noted that despite significant progress in negotiations, the deal still requires approval from the club's general assembly of members, a step postponed until after the upcoming elections to officially become part of Barcelona's strategy for expansion beyond the pitch and global brand investment. The visit of the club's president, Joan Laporta, to Dubai last December, which coincided with advanced stages of the negotiations, confirmed the club's seriousness in these moves and its desire to capitalize on investment opportunities in Gulf markets to strengthen its financial stability and support its future sporting ambitions. Spanish media have published conceptual images of Barcelona's projects in Dubai and Abu Dhabi.
