Economy Country 2026-03-30T16:38:38+00:00

The Art of Feeling Comfortable in Discomfort

An article on the entrepreneurial mindset, where the key skill is the ability to embrace and work with uncertainty. The author offers three recommendations: force yourself to be a beginner, recognize your inflexibility towards routine, and see uncertainty as a natural resource for growth.


An entrepreneur must develop many skills to stay active and competitive, but if I had to highlight one that keeps him alive and functional, it would be learning to feel comfortable in discomfort. And in the process, recognize your functional ignorance, the inability to perform certain acts, and, at its best, the feeling of inexperience. You will feel ashamed in front of your ecosystem. How can you embrace discomfort to the point of feeling comfortable in it? You felt you were going perfectly in a certain direction, and in a moment of carelessness or lack of attention, bang! Have you hit a physical glass head-on? That the routine muscle develops consistency, rhythm, and reflexes. That this happens in business. That one day you will bump into something and you will realize that your organization is more vulnerable than you think, and in the face of that fact, you will question yourself harshly because you did not pay attention to something that, although not visible at first glance, was indeed seen. The strong throw throws you off balance to the point that if it catches you unprepared, it will knock you down without any decorum. Apart from the pain it causes your body, what is usually harder to digest is the effect of absolute loss of control. And that is perfect, the only thing we must take care of is the feeling of false control. That moment when you can be surrounded by glasses that you neither see nor want to see. And if you press me, in organizations we reward the leadership that offers the construction of a desirable future. The challenge is to allow unexpected effects. 3) Confront uncertainty as a natural input. -The aspiration for certainty is an illusion that dissipates slowly. To be able to see beyond what our simple gaze allows. Where only the intensity of what hits and alters your vehicle of action will change. What also happens is that it contributes to functional and criterion rigidity. It is a healthy discomfort to question the limits of procedural inflexibility and get out of the routine, not only when common sense and business acumen dictate, but when it pressures you beyond your limit of control or well-being. It is so attractive to want to know what will happen on your horizons and it is so comforting the longing for nothing that does not benefit us to move, that it is explained because many pray not to live intemperate changes. It is a healthy discomfort to recognize yourself in a sea of perpetual waves. You learn that the impact forces are there and that the challenge is to know how to identify favorable currents or winds. In business, we always aspire to control the controllable. That stage where you feel comfortable, operating the ordinary, with your metrics satisfied and your inflated pride. To get ahead of what gives us an advantage. The challenge is to overcome the desire to give up. 2) Discover yourself inflexible before the routine. -It is true that well-established processes are a marvel. But they can also generate monstrous inertia. The idea is to turn this into an advantage. 3) Confrontation with uncertainty as a natural resource. The aspiration for certainty is an illusion that dissipates slowly. To be able to see beyond what our simple gaze allows. Where only the intensity of what hits and alters your vehicle of action will change. It also contributes to functional and criterion rigidity. It is a healthy discomfort to question the limits of procedural inflexibility and get out of the routine, not only when common sense and business acumen dictate, but when it pressures you beyond your limit of control or well-being. It is so attractive to want to know what will happen on your horizons and it is so comforting the longing for nothing that does not benefit us to move, that it is explained because many pray not to live intemperate changes. It is a healthy discomfort to recognize yourself in a sea of perpetual waves. You learn that the impact forces are there and that the challenge is to know how to identify favorable currents or winds. In business, we always aspire to control the controllable. That stage where you feel comfortable, operating the ordinary, with your metrics satisfied and your inflated pride. To get ahead of what gives us an advantage. The challenge is to overcome the desire to give up. 1) Force yourself to be a beginner in something. -The more experienced and recognized you are in some areas of your professional performance, the more fearful an individual usually is to start from scratch something that is completely foreign to him. It is a healthy discomfort to become someone who receives basic instruction again. It is there that business life has taught me that it is necessary to generate very personal alerts. Those of us who do synthesize it in almost identical terms: "I didn't see it." And yes.