Spanish insurance company Mapfre unveiled its new visual identity on Tuesday, aiming to align its image with changes in its business over the past decade and with the technological and social environment in which it operates. The redesign keeps brand's historical elements, like the red color and the clover, but introduces adjustments to their tone, an updated logo, and the use of lowercase letters. The goal is to reflect a more modern and consistent image that matches the company's activities across different markets and business lines. As explained by Antonio Huertas, the company's president, Mapfre is a different company today compared to ten years ago. A transformation process has prepared it to compete in a digital and connected world, while maintaining a focus on people and customer relationships. The company stated that its relationship with customers and other stakeholders has been one of the key drivers behind this change.
