Elon Musk, after acquiring Twitter now known as X, has made several changes to boost its profile and make it the most followed on the network. This process has been accompanied by his interest in enhancing the platform and its interactions. Twitter engineers received requests from Musk to increase the impact of his content on the network.
Musk faces considerable financial challenges, with annual profits of around 160 million dollars and a debt that incurs annual costs of 1.5 billion dollars. Since the acquisition of X, the financial landscape has become critical as major corporations have abandoned advertising investments in this network. The magazine Fortune highlighted that Musk admitted in November the possibility of X's bankruptcy due to an advertising boycott.
Experts like Marta G. Franco point out that the platform could face a crisis in the short term if Musk uses it to support Trump’s campaign. Musk's acquisition has led to the transformation of the platform and an increase in the presence of bots and far-right content. Experts like Jonathan Freedland regard Musk as a significant figure in the global far-right and attribute to him a great reach in the dissemination of messages.
Criticism towards Musk and X has increased, especially in Europe, where misuse and practices that foster hate speech are being questioned. Despite attempts at regulation and calls to abandon the social network, X continues to have a high number of users, including politicians, political leaders, and journalists.
Elon Musk has been subject to several inquiries and criticisms, both for his management of X and for his actions on the platform. Despite his influence, Musk faces economic and political challenges due to X's evolution into a platform characterized by the spread of misinformation and hate speech.
The future of X and Musk's influence in the digital sphere continue to generate controversy and debate, both politically and economically. Despite the criticisms and the exodus of some users, X remains a relevant platform in the social media landscape, but its evolution towards the far-right has raised concerns in various sectors.
